INDEPENDENT MARKETING & EVENTS AGENCY

Good ideas.
Meet good
business.

Brand strategy, creative, websites, AI, and experiences that bring people to your business. We make the plan and help you put it to work.

Delmarva & beyond. Personality included.

DIFFERENT MINDS. GOOD TOGETHER.

Other Mother Media

BIG IDEAS.
ACTUAL FOLLOW-THROUGH.

STRATEGY ✦ CREATIVE ✦ WEBSITES ✦ GROWTH ✦ AI ✦ EVENTS

WHAT WE DO

Our services.

Find what you need at a glance. We’ll help you connect the pieces, without ordering the entire menu.

Branding
& strategy

Start with what makes you worth choosing.

We bring your audience, positioning, identity, and commercial priorities into one clear direction. A brand people recognize, with a plan your team can use.

Positioning · Messaging · Visual identity · Marketing strategy

Explore this service

Audience and competitor review; brand voice and messaging; visual identity and guidelines; launch plans, priorities, budgets, and measures of success.

Talk to us about branding & strategy ↗

Creative
& content

Give the idea a life of its own.

A campaign concept, the words on your website, the social post someone shares. We make the pieces feel connected and give people a reason to care.

Campaign concepts · Copy & design · Audio & voice · Social content

Explore this service

Creative direction and campaign development; website and advertising copy; social and email content; digital and print design; radio commercial production, editing, and voice work.

Talk to us about creative & content ↗

Advertising
& growth

Make the attention count.

Reach the right people, give them a clear next step, and learn from what they do. We plan and manage marketing around your goals, budget, and business performance.

Paid media · Search visibility · Email & retention · Analytics

Explore this service

Channel planning and budget allocation; paid search and social campaigns; technical, content, and local SEO; content readiness for AI-assisted search; email journeys, segmentation, and retention programs; reporting against agreed sales, leads, and margin goals. Specialist work is scoped around the people and skills it requires.

Talk to us about advertising & growth ↗

AI strategy
& enablement

Useful tools. People who know how to use them.

Find the AI work worth doing, choose the right tools, and help your team use them well. We connect practical applications to your marketing goals, with people responsible for the quality.

AI opportunity reviews · Marketing workflows · Team training · Human review

Explore this service

Assess opportunities and tool fit; develop repeatable research, content, and reporting workflows; create prompt libraries and review standards; train your team; measure whether the changes save time or improve the work.

Talk to us about AI strategy & enablement ↗

Website
design & build

A good first impression. A useful next step.

Build a website that tells your story and makes it easy to act. We connect structure, copy, design, and development into an experience that works across screens.

New websites · Redesigns · Landing pages · Conversion

Explore this service

Site planning and customer journeys; responsive design and development; content structure; forms and landing pages; conversion reviews; analytics, accessibility considerations, search fundamentals, and launch checks.

Talk to us about website design & development ↗

Ecommerce
& replatforming

Make the next move a better one.

Build, migrate, or get an ecommerce project back on track. We connect the storefront to the products, pricing, inventory, and order processes behind it.

Shopify · B2B & B2C · Platform migrations · Integrations

Explore this service

Platform assessment and migration planning; Shopify builds; catalog and customer-data migration; business-system integrations; redirects and launch coordination. Scope, responsibilities, and budget are agreed before work begins.

Talk to us about ecommerce & replatforming ↗

Events
& experiences

Bring the brand into the room.

From a launch or community gathering to a dance night, singalong, or bingo with personality, we bring the concept, promotion, and experience together.

Brand launches · Live hosting · Community events · Original nights

Explore this service

Event concepts and planning; promotion and creative; emceeing and live hosting; guest communications; coordination of the people and partners the event needs. Other Mother originals can include nostalgic dance nights, singalongs, bingo, and special drag editions.

Talk to us about events & experiences ↗

Not sure where to start? That’s a perfectly good starting point.

Find your first move ↗

HOW WE WORK

One playbook.
Four ways to run it.

Get a clear plan, then choose who takes it forward. Pick the option that fits your team, your time, and your budget.

THE STARTING POINT

First, a plan worth following.

We review your business and turn the findings into a practical playbook: priorities, budget, responsibilities, and measures of success.

The playbook is yours to keep, whichever option you choose.

Choose your backstage pass.

Four delivery options. Choose how much support you want.

Unsure which pass fits? We’ll figure that out together.

Talk through your options ↗

THE PEOPLE BEHIND THE WORK

Meet the Other Mothers.

Marketing and ecommerce meet broadcasting, live events, and community impact. A useful combination. An excellent conversation.

Jamie Watkins, co-founder of Other Mother Media

CO-FOUNDER

Jamie Watkins

Marketing, ecommerce & business strategy

Jamie brings a VP’s view of the business and a creative’s refusal to settle for boring. A marketing and ecommerce executive with an MBA from Arizona State University, where she graduated at the top of her class, she connects big ideas to the budgets, teams, and decisions that make them happen.

Her experience spans retail, outdoor and sporting goods brands, public safety, and B2B distribution. She has led marketing strategy, creative direction, ecommerce, and digital transformation, with responsibility for revenue, margin, and building teams that can deliver. Brand positioning, website rebuilds, complex migrations, practical AI: she sees how the pieces work together.

At Other Mother, Jamie turns “we should really do something about that” into a clear plan and a way forward. She brings executive judgment without the boardroom vocabulary. The spreadsheet is invited. It does not get to pick the music.

Jamie on LinkedIn ↗
Miranda Watkins, co-founder of Other Mother Media

CO-FOUNDER

Miranda Watkins

Broadcasting, live experiences & community impact

Miranda knows how to make people listen, laugh, and feel part of something. Her broadcasting career spans morning radio, live interviews, and Miranda After Dark. At Entercom Wichita, Rocking M Media, and Allied Media Partners, she worked both on the mic and behind the scenes, shaping stories people wanted to hear.

Her experience connects commercial production, voice work, advertising sales, social content, and live events. She has hosted talent, emceed fundraisers, and brought communities together through her work with Goodwill Industries of Kansas, the Kansas Humane Society’s Woofstock, Big Brothers Big Sisters, and Kidzcope. She understands that a good message needs the right delivery and a reason to care.

At Other Mother, Miranda gives brands a voice and experiences a pulse. She brings production know-how, community instinct, and the ability to read a room. Yes, she can take the microphone. More importantly, she knows when to hand it over.

Miranda on LinkedIn ↗

Why Other
Mother?

We’re the other mother
to each other’s kids.

UNUSUAL INTRODUCTION.
EXCELLENT PLOT TWIST.

A blended family.
An unexpected partnership.

Jamie married Miranda’s ex-husband, making us part of the same family, with the same priority: giving our kids a good life. We could have settled for polite hellos. Our sons had other plans.

So we got to know each other. Different histories, different strengths, and, it turned out, plenty of common ground. What began with showing up for our kids became a friendship and a business partnership. Not your standard networking event.

That’s how we approach your business, too: get past assumptions, understand what matters, and put different strengths to work toward the same goal. Jamie connects marketing decisions to revenue, budgets, and the team doing the work. Miranda makes sure the message connects with the people you need to reach.

For you, that means a plan grounded in your business, creative work with a purpose, and people who can carry it through. Less time translating between strategy and execution. More time making the right things happen.

Different perspectives. One clear goal.
Better business, together.

LET’S TALK

Your next good
idea starts with
a hello.

Tell us about your business, what you’re working toward, and where you could use a hand. We’ll talk through whether we’re the right fit.

Request a call ↗

Hello@othermothermedia.com

A conversation first. No interpretive dance pitch required.

Tell us what you have in mind.

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BEFORE YOU SAY HELLO

Good questions.

Can we buy the playbook without hiring you to deliver it?

Yes. Buy the playbook and walk away with a plan you can run yourself or with partners you choose. There is no ongoing engagement required. If you want support, we can run the work, help you hire, or guide your existing team.

Can we start with a single project?

Absolutely. A brand refresh, website, campaign, migration, or event can be the whole engagement. We agree on the scope, budget, and responsibilities before work begins.

Do you offer ongoing support?

Yes. We can manage ongoing marketing, lead a defined program, or provide fractional leadership and guidance for your team. The arrangement follows the work you need.

How does AI fit into your services?

AI strategy and enablement is a service you can hire us for. We assess useful applications, develop marketing workflows, train your team, and build in human review. We also consider AI-assisted search as part of search visibility work.

Do you work outside Delmarva?

Yes. We welcome marketing, creative, website, and ecommerce partnerships farther afield. Location, travel, and on-site needs are agreed as part of an event’s scope.